Ezoic makes it easy for publishers to optimize websites. Skip to content

Ezoic makes it easy for publishers to optimize websites.

June 21, 2022
Ezoic

Ezoic is an automated website testing company that enables publishers to evaluate and optimize ad placements and website layouts. Utilizing AdSense and DoubleClick Ad Exchange, Ezoic helps publishers maximize revenue and improve user experience across desktop, mobile and tablet.

Ezoic. An effective, simple way to improve user experience

Transforming user experience across publisher websites is a top priority for Ezoic. As Ezoic’s Chief Customer Officer, John Cole, explains, “We discovered early on that the location of ads on the page had a large impact on page views. We can typically get a 50% improvement in revenue from testing new ad combinations and making them work better for the users. In the early days of the company, we bought websites to test out our theories and realized that you simply cannot improve monetization without tackling user experience.”

Publishers may find manual ad testing too time-consuming and technically challenging. With Ezoic’s automated testing platform, publishers can access a machine learning (A.I.) testing system that could help them increase revenue and improve user experience at the same time.


Case Study: SimplyPsychology.org
SimplyPsychology.org is a popular, go-to spot for students and teachers interested in psychology. According to an internal study commissioned by Ezoic, SimplyPsychology.org increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their layout with Ezoic’s testing platform.

About

Ezoic is an automated website testing platform that helps businesses increase traffic and boost revenue by testing hundreds of ad location and style combinations.

Customer focus.

Ezoic serves any web publisher seeking to improve the overall user experience on their website.

Expertise

  • Creating easier ways for users to navigate and discover content with automated site testing.
  • Optimizing ad income by testing different page layouts and ad posotions.
  • Helping publishers use Adsense and DoubleClick Ad Exchange to monetize sites and ensure layouts are policy compliant.

Recent successes

  • Increased revenue by 400%, with an 84% increase in time on site for Simply Psychology.
  • Increased time on site by 43% for Perfect English Grammer.

Register here: Ezoic register

Read more…